Peter Svenning (speaker) argues that AI-driven disruption will eliminate many jobs, creating a large population that will feel lost and lack purpose. He identifies two major opportunities for "elevated master coaches": (1) help people who lose jobs find new direction, and (2) reconnect people to their core identity—love, joy, essence—so they can find purpose beyond employment.
There's two big new opportunities for elevated master coaches in the world where AI is coming at us with full force. One is that a lot of jobs will disappear, a lot of people will need a new direction, and they will be lost. And they need guidance that will connect them to the heart, because two, their lack of purpose will feel so strong because they're connecting who they are and their value and their purpose to the jobless. Inherently, as a human, you are much more so. We, as elevated master coaches, can connect people to who they really are, to the connection of love and joy and essence and being in that. And that is the real purpose. That's why.
