A short coaching/business-advice video by Peter Svenning arguing that coaches should coach intuitively and align their businesses with a deep purpose to create transformational outcomes for clients. Svenning claims many coaches are stuck in surface-level tactics, undervalue their work, and price by hours rather than results; aligning purpose and pricing to outcomes will attract higher-paying clients.
She now attracts high paying clients effortlessly. Once you are coaching intuitively, the next question becomes what do your clients need to feel to truly transform? This is where aligning your business with your purpose comes in. Many coaches are stuck in surface level tactics. Without a clear purpose, your coaching lacks that spark that sets you apart. Your purpose is like your North Star. It's the guiding light that makes every action intentional. Therefore, align your business deepest. Why? But how can this make you more money? Let me show you how most coaches undervalue their work. They are pricing based on hours rather than results.
