Peter Svenning helps Marianne, a life coach, write a personal story to attract parents whose children struggle with depression. She targets a Facebook post at parents facing a child's hopelessness or suicidal ideation, aiming to land paying clients in 30 days.
We set out to find a way for Marianne to make money as a Life coach in 30 days or less, even though she was in a tough spot. But how do you do that? Marianne had a story with the power to reach people on a deep level. She had faced difficult times herself, so I asked her to think of moments that truly defined her, and one story was especially powerful. She told me about supporting a close family member who was going through a dark period, struggling with depression. She talked about the pain of seeing someone she loved in such a low place, and how she learned to be there in a way that saved this person's life. They chose to focus on this story, and together we crafted a heartfelt post for her Facebook profile, speaking directly to parents of children struggling with depression and hopelessness and maybe not wanting to live.
