A short YouTube talk by Peter Svenning that uses an anecdote about ‘Gary’ to teach a simple client-outreach tactic: identify a small number of people you already know who could benefit from your coaching, write their names down, and send a genuine, low-pressure offer to help. The piece ends with a concrete call-to-action—write five names and reach out.
Instead of trying to appeal to everyone, Gary wrote down the name of just two dream clients. These were people he knew personally who needed his help and who he was confident he could make a real difference for. No big marketing strategy, no massive online following, not even social media. Just the names of two people he knew he could impact. Gary then reached out to these two potential clients with a simple message offering to help them overcome their biggest challenge. No pushy sales pitch, no pressure, just genuine curiosity about what they were going through. And guess what? Both of them wanted to talk. Gary couldn't believe it. That single shift focusing on two people he knew was the beginning of his new life. Now it's your turn. Think about the people in your life, colleagues, friends or professional connection who would benefit from your coaching. Write down five names right now and then reach out to them with a message offering to help them solve their biggest problem. But.
