11:18

Peter Svenning (presenter) addresses coaches, therapists, healers and leaders, arguing that potential clients are "right in front of your nose" if you tell compelling, heart-centered stories and invite conversations. He outlines a three-step approach: (1) tell stories that create curiosity and emotional resonance (he gives weight-loss anecdotes, including losing 11 kg from 86 to 74 kg), (2) use those stories to invite warm, heartful conversations, and (3) convert conversations into paying clients—optionally supported by a targeted (low-budget) ad campaign. He emphasizes implementation, inner shifts, working in community for accountability, and multiple calls-to-action to book a call via his calendar.

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