Peter Svenning coaches listeners to list five "dream clients" from their network and reach out to them. He gives a concrete example: Gary listed five, contacted the first two, invited them to a "truth bomb attraction call," dove deep in those conversations, and both people asked to become his clients. The segment illustrates the call format as a conversion strategy.
The next step would be for you to just think of five dream clients, just jot down their names. Who would you love to work with? People in your professional network that you already know of, and then you send them a message. Gary made a list of five people because I told him to, and he only reached out to the first two people on his list. But here's where the magic happens. The thing is, he invited those two people to come into what I call a truth bomb attraction call. And. And in that call, Gary went so deep with him, so he had both of them ask to become his client.
