Peter Svenning, a former monk, walks through how to start a coaching practice without leaving your job. His client Lars found two people in his network, charged them $6,000 each, and hit $240,000 in year one working eight hours a week. The key: spark curiosity and use a "Truth Bomb" conversation to surface what's really holding clients back.
Questions this video answers
Two clients.
Over 750 aspiring coaches.
$6,000 per client.
$12,000.
$240,000.
Chapters
Starting a coaching practice will be way easier than you think. You don't need to quit your job or risk your reputation. All you need is two clients and the right approach. I'm Peter Swening, a former monk that have helped over 750 aspiring coaches to get started. So in this video, I'll show you the simple process that lets you use your experience to create a coaching practice without putting your career or your reputation on the line. To start, I'm going to show you how to find those two clients without chasing strangers online. Solars had this great corporate job, but honestly, he was starting to feel pointless. Look at this. He was stuck here on what I call the pain island. He was feeling bored and frustrated every single day. He had always been one that people came to for advice, but deep down, he was doubting that he was enough. He would not call himself a coach publicly. He asked himself, who am I to do this? But here has changed everything. For Lars, the first step in my system is all about finding your clients in your existing network. So I told him to write down just five names. And these are people who already trusted him and knew him. Not like strangers from Facebook. See those small figures here? That's my attempt of making his network look like that. This was colleagues who'd asked Chris advice. This was friends. He used to say, ah, you should become a coach. And people that he had met in seminars. You can learn all about this in my new book, From Leader to Coach. And you can check out the book and get it for free. The link is in the description. How do you connect to your network without risking your reputation? That's a good question. Let me show you so you can get your first clients in a safe way. Lars didn't send his network a sales pitch. He sparked curiosity with them. I helped him write this. Hey, I'm expanding my coaching practice and looking for a few people who feel stuck in their career but know they're meant for something deeper. Know anyone who might be a fit. He sent that text to only two of the five people on his list. Both of them said the same thing. Hey, that's me. That's me you're looking for. Can we talk? But here's where the magic happened. I taught Lars what I call the Truth Bomb method. You drop the truth bomb by going deeper than in the surface problems. Years ago, when I was a monk, I sat in front of my Indian guru and I asked him this big question. And he ignored the words. And he spoke right to my deep, deepest longing. The thing that I hadn't dared even ask myself. And it shook me to the very core. And he saw right through me. And that's the kind of moment I taught Lars to create. See the sparks here? That's the breakthrough happening. In his very first conversation with his potential clients, Lars said to his clients something along the lines of, you talk about wanting balances in your life, but what is the real fear is this, if you're not constantly needed by everyone, who are you? There was a silence. Then tears welled up in the eyes of his client. And then he said, how did he know that? What happened next completely changed Lars life. Step three is about finding their hidden anchor. That's why I have this anchor symbol here. When Lars helped him see what was really holding them back, everything clicked into place. They weren't just interested in becoming coaching clients. They were all in. And here's what happened. He changed their lives in the very first conversation. And the first coaching clients, he invested $6,000. And the second client, she also invested $6,000. So let's look at those numbers for a bit, shall we? So 6k plus 6k is quite easy. Math, it's 12k. And then happened in his where he went from the pain of being frustrated and not believing in himself to being a well paid coach that changes lives. And it was no tech and no overwhelm, just real conversations with real people creating real results, life changing results real fast. Because he freed them from the hidden anchor that was keeping them stuck. Next, I'm going to show you how to make this sustainable fast when you create real transformations. In the very first session, something magical happened. Look at this speech bubble here. Lars clients started to tell their friends and the friends were like, wow, congratulations. Sounds amazing. Wow. Who's your coach? Can you connect me? So each Happy client sent 2, 3, 4 new people for Lars to talk to do the same process. So they also became clients in this way. It kept growing. So by the end of his first year, Lars Mars had made $240,000 from this simple, true conversations. And look at all this freedom he gained. He gained time freedom and now he only works eight hours a week. He gained location freedom because he travels the world and work from everywhere. He now has financial freedom and is earning more than ever. But most importantly, he found a deeper meaning and he kept it simple. Just good conversations with the right people. Let me say that again with the right people who already trusted him. So what does this mean for you? Well, let me simplify all of this. So here's your bridge from where you are right now to where you want to be. Right here are the three simple steps I took Lars through Number one find interesting people. They are already there just in front of you. Number two have conversations with them where they ask you to become your clients because you drop a truth bump. Number three create transformations that changes their lives. They'll send you their friends. Starting a coaching practice really is easier than you think. You just need the right approach and the right guidance. So here's that complete picture from Pain island across your bridge to your dream island. You can learn all about this in my new book From Leader to Coach and you can check out the book and get it for free. The link is in the description but what do you say in those truth bomb conversations? Watch this video next where I'll show you the exact questions that makes clients say I must work with you in your very first conversation. Watch it now.
