12:20

This is a spoken YouTube presentation by Peter Svenning explaining how coaches can succeed without being highly visible. He presents a three-step strategy: (1) reach the right audience with a short, targeted story and simple, low-tech paid ad; (2) invite and conduct authentic, heart-led conversations that naturally convert prospects into paying clients; (3) learn to change lives in a single conversation and practise within a supportive cohort. The speaker gives multiple brief case-study examples with specific numbers (ad cost per lead, conversion rates, revenue figures) and concludes with calls-to-action linking to a case-study page and a personal calendar.

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