Short coaching video by Peter Svenning advising coaches to 'read the minds' of their prospects: identify who you want to work with, name their problems, speak to the emotions tied to those problems, and paint how it will feel when the problem is solved so clients are drawn to you.
Mind reading. That's what you need to actually tell stories that really attracts people to you. As a coach, how do you actually do that? Well, it's not so tricky. So what is in the mind of your potential clients? Is it their gratefulness and their joy? Most often it's their problems. If you know who you want to work with and what the problem is, talk about that problem. Talk about emotions connected to those problems, and then talk about how it will feel like when that problem is solved and people will come running to you.
