A short YouTube video by Peter Svenning giving advice for coaches on how to attract clients by "reading minds"—i.e., understanding prospects’ problems and emotions. The speaker recommends: know who you want to work with, name the specific problem they face, speak to the emotions tied to that problem, and paint the feeling of the solved outcome so people will be drawn to you.
Mind reading. That's what you need to actually tell stories that really attracts people to you. As a coach, how do you actually do that? Well, it's not so tricky. So what is in the mind of your potential clients? Is it their gratefulness and their joy? Most often it's their problems. If you know who you want to work with and what the problem is, talk about that problem. Talk about emotions connected to those problems, and then talk about how it will feel like when that problem is solved and people will come running to you.
