Peter Svenning coaches a student who feels unprepared to try listening for 20 minutes, asking deeper questions, and sharing one observation. The student does it, gets an emotional response from a client, and sells $6,000 in coaching on the spot.
Three people.
$6,000 (paid in full).
The end of her next conversations, she said, you keep saying you're not ready, but you already helped three people with this exact thing. Students called me in panic. She said, peter, I'd coffered some interest in coaching, but I froze. I said, well, next time, just listen for 20 minutes, ask deepening questions, then just say one thing, One thing that you notice they don't. She tried it. At the end of her next conversations, she said, you keep saying you're not ready, but you already held three people with this exact thing. They stared back at her, then teared up. No one's ever seen that in me. They signed up for $6,000 of coaching on the spot, paid in full.
