Peter Svenning argues that coaches waste time and money on outdated tactics like constant social media posting, expensive Facebook ads, and complex sales funnels that don't work. He compares the approach to running a marathon blindfolded, burning out without gaining clients.
Have you been told to post three times a day on social media with the hopes of going viral? Or have you spent thousands on Facebook ads that did barely break even? Or have you built complex funnels that takes months to set up? Have you tried to appeal to everyone and then end up reaching no one? Maybe you are one of those who are burnout even before you land your first clients. These tactics aren't just draining, they really work, especially for newer coaches. Imagine running a marathon blindfolded.
