Peter SvenningPeter Svenning - Leadership By Heart · Former Monk to Master Coach Maker. Transformed leaders into coaches - the safe & easy way

Stop Undercharging & Attract High Value Clients!

Name: Stop Undercharging & Attract High Value Clients!
Uploaded: 2025-10-06T10:30:24+00:00
Duration: 50 s
Channel: Peter Svenning
Description: A short coaching/business-advice video by Peter Svenning arguing that undercharging harms coaching businesses by attracting price shoppers and causing…

6 Oct 2025 · 1 min

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A short coaching/business-advice video by Peter Svenning arguing that undercharging harms coaching businesses by attracting price shoppers and causing burnout. He presents a "premium packaging" formula and illustrates it with a client case (Robin), who moved from $30/session to a $6,000 package by focusing on clients' pain, their envisioned dream during an attraction call, and the root causes keeping them stuck. The video recommends raising prices and offering premium packages to attract committed, high-value clients who view coaching as a life-changing investment.

Chapters

Charging less kills your coaching business. Premium clients. They run away while price shoppers drain your energy. This, of course, leads to burnout, but there's an unusual formula that makes high value clients eager to invest $6,000 or more. My client Robin was charging $30 per session. Feeling frustrated by uncommitted clients. Using the premium packaging formula, he increased his rates to $6,000 by focusing on the pain they already felt, the dream they had seen in a truth bomb attraction call, and the underlying reason they were stuck in the first place. Therefore, he set a price that reflects the true value of his work. You can also offer premium packages so you'll attract committed clients who see your coaching as a life changing investment.