Peter Svenning describes a coach who ditched 30 clients at $200 each for 5 clients at $2,000 each. Same income, way fewer hours. The math: $6,000 for 60 hours versus $10,000 for 15 hours.
Peter Svenning.
30 clients.
$200 per client.
$6,000 income for 60 hours of work.
5 clients.
There's one final shift that took me from thousands to millions. And it's the opposite of what every business guru tells you. Working harder won't get you to 5 million. This will. A coach came to me exhausted, and said, Peter, I have 30 clients paying $200 each. I'm burnt out. I asked her one question. What if you only worked with your five clients? She panicked. I'd go broke. But we raised her rates from 200 to 2000. Yes, she was terrified. But guess what happened? Her top five clients happily stayed. She went from earning $6,000 working 60 exhausting hours to $10,000 working just 15 focused hours. What would you need to charge to work with only your five dream clients?
