Peter Svenning teaches coaches to narrow their target audience, then use stories and what he calls "truth bomb attraction" to connect with prospects' problems and desired feelings. He claims coaches can become "elevated master coaches" who transform clients' lives in the first session.
Who do you really want to make a difference for? As soon as you have the answer to that question, you have rocket fuel. You know exactly who you want to serve and you can connect with their problems and how they want to feel. And you can tell appealing stories pulls them towards you so you can meet them with your truth bomb attraction and they'll beg to become your clients. This is how you become an elevated master coach and change their lives in the very first session. But it all starts with.
