Peter Svenning says coaches over 40 fail by ignoring the relationships they already have. A business owner landed a $5,000 client in a week by calling five people he'd helped before. Start by naming one person who already asks you for advice.
To start. Do you know why Most coaches over 40 fail? Because they ignore their biggest assets. I had a student, a successful business owner, tell me, Peter, I've been in business for 30 years, but I think I'm too old to start coaching. So I asked him one simple question. How many people have you helped for free, over coffee or over lunch? He laughed. And then he said, well, hundreds. Within just seven days of reaching out to only five of those people, he landed his first $5,000 cl. Why? Because he had already made deposits into his trust accounts. They already trusted him. Here's your first step right now. Think of one person who already comes to you for advice. Write down their name. That's your starting point.
