Peter Svenning shows how a coach with no clients landed a $20,500 deal by asking a friend who already sought her advice if she wanted formal coaching. The friend said yes immediately. Most coaches miss the easiest source of clients: people already in their lives.
Where do you even find the right people to have these powerful conversations with? This is a crucial piece most coaches completely overlook. And it's secret that turns everything I just shared into immediate income. Because your first client is already in your life, they're just waiting for you to ask. A certified coach reached out to me. Peter, I've been certified for two years, but I have zero clients. And I asked, who already comes to you for advice? She said, well, my friend calls me every week about her business. I told her, ask her if she wants real coaching. She hesitated a bit. But she's my friend. What if it's awkward? Eventually, she asked her friend, would you like me to coach you through this? Her friend screamed, yes. I've been hoping you would ask.
