Short coaching clip by Peter Svenning advising that the best niche for many people is their existing professional network. He instructs viewers to identify about five 'dream clients' already in their network—write down their names—and then reach out to them with a message as the next practical step.
A lot of people ask me, peter, what is the best niche to go for? And in the beginning, this is the key. Your niche is your network. There's probably 5, 10, 20 people already who have seen you and look up to you. And the next step would be for you to just think of five dream clients, just jot down their names. Who would you love to work with? People in your professional network that you already know, and then you send them a message.
