Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

2 Types Of SEO every business should use #smallbusinessowner #marketing #marketingideas #shorts

6 Mar 2023 · 1 min

Watch on YouTube

1:00

A short YouTube video (Phil Risher) that explains there are two types of SEO for businesses: on-site SEO (the words and HTML elements on your website such as title tags, meta descriptions, alt tags, and site structure) and off-site SEO (external signals like Google Business Profile, Yelp listings, citations, and reviews). The speaker emphasizes that for local service businesses the off-site "map pack" area typically captures most clicks and should be prioritized first, with on-site SEO (URLs and site content) addressed afterward. Includes a brief CTA to like and subscribe.

Chapters

There are two types of SEO for your business. The first one is on site SEO and the second one is off site SEO. On site SEO is the words that are on your website as well as the way that it's built using title tags, meta descriptions, alt tags, and those types of things. Off site SEO is how you rank off site. And this has to do with like your Google Business profile, your Yelp account, all your listings, your citations. And then inside of your off site SEO there's reviews, which is a big part of it actually filling out your Google Business profile. And there's also rankings inside of other things like Yelp SEO, Angie SEO and then obviously Google with their local service pack. So those are the two types of SEO for your business. What we found is that off site SEO is that map pack area which is probably where most of the clicks happen for local service businesses. And then on site SEO is the secondary section below it with URLs. We will prioritize the top one first and then use the second one after that. If you like marketing content, hit like and subscribe. We'll see you in video the next.