3 PARTS TO A GOOD MARKETING PLAN #hvac #lawncare #electrician #plumbing #business

There's kind of like three pillars. There's visibility and getting new customers in, which, to your point, y' all don't really have an issue with that. Then conversions, like getting them through your funnel, like leads, scheduling the appointment, getting them an estimate, getting out on the job. But then really what it sounds like is they're all sitting here, and then how do you retarget them with, like, cross selling other services like Christmas lights, snow roof, shoveling, that kind of stuff to bring them back into the funnel?