A short YouTube clip by Phil Risher advising businesses to repeatedly engage leads rather than contact them only once. Uses a lemon-squeezing metaphor to argue for continued follow-up and outlines simple automation tactics: share your value proposition, brief company info, offers, and local case studies or testimonials via an email/text sequence over days and weeks to nurture leads.
A lot of times people get leads and they think of it a lemon, and they just squeeze it one time and a little juice comes out and they say, okay, I need to get another lemon to get more juice. When really, if you just keep squeezing that thing and try to get as much juice out of it as you can, then you move on to the next one. So some automation that you can set up for your business are what is your value proposition as your business? A little bit about your business. Maybe some case studies or testimonials or reviews that you can share with customers. These are things that you can put in an email or text message sequence every couple of days. It's like, hey, haven't heard from you. Here's a little bit about our company. Hey, haven't heard from you. Did you know that we also offer this. Hey, haven't heard from you. Here's an awesome case study in your neighborhood of this X, Y and Z. And those are some things that you can build out that are automated that then to your point of like two weeks later, three weeks later, you're nurturing that lead and following up with them.
The companies that win the next five years won't be the ones gaming the system.
