A short YouTube video by Phil Risher emphasizing the importance of conversion rate optimization (CRO) for home service businesses. Risher cites a report that 87% of potential customers research before reaching out and argues businesses should focus on turning website traffic into leads, aiming for a 10% conversion rate (i.e., 10 leads per 100 visitors).
Most business owners chase website traffic but miss the real opportunity, which is converting traffic into leads. CRO is the act of optimizing your website for conversion rates. For home service businesses specifically, conversion rate optimization is extremely important because you get traffic to your website and you need them to turn into a lead. There's a recent report that 87% of people do their research before going to your website. When they go to your website, they're just trying to say, is this the right company that I want to work with or not? Our goal as a company is to get that to 10%. You get 100 people to your website, that should be 10 leads. CRO conversion rate optimization.
The companies that win the next five years won't be the ones gaming the system.
