Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

87 percent of customers wont hire you without good reviews #shorts

14 Dec 2025 · 1 min

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0:46

A short YouTube clip by Phil Risher advising home-service businesses that 87% of customers won’t hire firms without good reviews. He defines elements of a "good review" (before-and-after photos, meaningful text) and gives concrete tactics to get them: incentivize technicians to ask customers to mention the tech by name, provide customers with suggested text and before/after photos to upload, and actively respond to negative reviews. The goal is to turn review readers into website visitors and customers.

Chapters

87% of people won't hire a home service business unless they have good reviews. What does this mean for your business? You need to make sure that you have a game plan to get good reviews. And what is a good review? You need to make sure you have before and after pictures in there. You need to make sure that there's text in there. One simple way to get text in there is to incentivize your technicians to say, hey, be sure to mention my name when you put the review up. This allows the person giving the review to say, okay, well, I need to say something else. And just Phil was great. So you give them the content and then you send them the before and after pictures to upload inside of those reviews. These are great reviews that people are going to read and then they're going to go to your website and actually work with you. So if you're not getting reviews or you have bad reviews, you're not responding to reviews. All of these things are important to make sure that as those 87% of people are looking for companies and they're reading reviews, they choose you.