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In this short video, Phil Risher advises home service business owners to immediately improve their estimate close process to generate more revenue. He recommends three concrete actions: (1) add explicit expiration dates to estimates to create urgency, (2) set up automated text and email follow‑ups that are sent after an estimate is delivered, and (3) assign an internal team member to call prospects about pending estimates. Risher claims that implementing any of these steps tomorrow will turn existing estimates into new cash flow. He concludes with a direct call‑to‑action, offering to set up the system for the viewer and inviting them to DM him for assistance.

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