Be a company people want to brag about working with #electrician #lawncare #guttercleaning

Anyone can do digital marketing. Anyone can be a plumber, anyone can be electrician. Anyone can do whatever job it is that you do. And they might even do it better than you. But what they can't do is they can't become a brand or become something. And in this book, different ways to do that is be the authority in your space. Be someone that people want to brag about. So for example, they might say, hey, I work with this consulting company and they were featured on Jobber. That's a very basic one that just relates to what we're just talking about. But they could also say, yeah, this company, they did my new generator in my home and they have 5,000 Google reviews. Like, they must be really good or I spent X amount of dollars on something, right? They want to brag about the art in their house. They want to brag about the different services and things that they've experienced and they want to tell the story behind why they selected that company.