Phil Risher explains why homeowners distrust local service providers and how HVAC, plumbing, and lawn care businesses can build neighborhood brands that overcome skepticism about reviews and pricing. The key is positioning yourself as the local hero people already know.
The better. You can have a homeowner hat on. Of like, okay, I have two problems. My H Vac unit's not working, and who the hell isn't going to scam me? And how do I know this person won't scam me? What else is going on? Can I trust these online reviews? Like, what if I think they're fake? What if I have too good of a rating? Is that bad? What if my website, what's unique? What do I only have? That's different. And if it's, oh, I have good service and I do these good things, and these other. My competitors are, you know, they're bad. They do whatever. You may know that, but the homeowner doesn't. And so it's the onus is on you to build that neighborhood brand to show you're that local hero in their neighborhood.
The companies that win the next five years won't be the ones gaming the system.
