Call booking rates released for large home service businesses 👀

How many calls should I be booking and what is a good booking rate? So Service Titan, which is one of the largest CRMs for home services, came out with a report because they track every single phone call. And what they found was that in June 2022, which is the busiest season for everyone, 42% of the calls that came in were booked into revenue producing jobs. So the average for them was 42%, 4 out of 10. Now what they found was that for every 5% increase in jobs booked, it resulted in another hundred thousand dollars in re. And so by increasing your booking rate 5%, you could increase your revenue by $100,000. This one was really interesting to me. Businesses with 25 technicians or more are booking at 59%. Businesses with 5 or fewer technicians only book at 24%. And so this is a big area of opportunity for companies to grow their business. If you focus on booking more jobs, obviously you're going to get more revenue. But for smaller businesses, I think this should be a huge point of emphasis.