Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

ChatGPT ads are coming in 2026. #shorts

12 Dec 2025 · 1 min

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1:08

Phil Risher (speaker) warns that ChatGPT will introduce ads in 2026 and discusses the likely—but gradual—impact on local home service marketing. He states that currently only about 4% (or less) of local traffic comes from ChatGPT/AI, while 80–90% of local home-service traffic still comes from Google; he expects a demographic-driven shift toward AI/social search as younger generations age over the next 2–3 years, but advises that most local businesses do not need to start ChatGPT-specific ads immediately.

Questions this video answers

2026

About 4% (or less)

Approximately 80–90% of traffic

Over the next two to three years

Chapters

Not sure if you heard, but ChatGPT is rolling out ads in 2026. I can already hear it now. Home service businesses are going to go crazy because they think it's a land grab happening on ChatGPT to run ads and that they're going to get all this cheap traffic and they need to go and run ads on ChatGPT. Here's my thoughts. Right now only 4% of local traffic is happening on ChatGPT. How do I know this? If you go to your website, Google Analytics and you see the amount of traffic from organic search Google and then you look up the amount of traffic happening from ChatGPT or AI, it's literally 4% or less amount of visitors are coming from these platforms. What I can tell you is that over the next two to three years it's going to shifting. But that doesn't mean that you need to go and run ads right now for your business. Specifically, when 80 to 90% of traffic for local home service businesses is still happening on Google, what's going to drive this number to change? Boomers right now make up the majority of homeowners and boomers are searching on Google. They're not using AI. As Gen Z gets older and becomes homeowners, they're going to shift their searches. Right now they're searching on social media for local bars and clubs and restaurants. They're going to be shifting to AI, search and social, which is going to make a big change in the next two to three years. If you feel like ChatGPT AD is going to be the next big thing, it might as well be. But that doesn't mean that got to go hop on it today to set up ChatGPT ads because your target audience is probably not there searching just yet.