Does network marketing work for small business? #smallbusinessowner #marketing #shorts
23 Dec 2022 · 1 min

0:59
Phil Risher (speaker) describes his experience with a networking group (BNI). He says they joined about two and a half years ago and that the group supplies business referrals across exclusive verticals (one member per vertical). For his company the group generates about 25% of revenue, with roughly 1–3 referral leads every few months; he reports those referral leads close faster than cold traffic. He recommends joining such a networking group and notes members in trades (carpet cleaning, duct cleaning) receive frequent referral leads.
Questions this video answers
About two and a half years.
About 25% of the business's revenue.
Roughly 1–3 referrals every couple months.










