Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

DONT BE THE SHAMWOW GUY #electrician #lawncare #plumbing #business #hvac

10 Apr 2024 · 1 min

Watch on YouTube

0:39

A YouTube video by Phil Risher offering sales coaching for tradespeople (electricians, lawncare, plumbing, HVAC). The speaker warns against heavy-handed pitchy behavior (the "Shamwow" style) which occurs 75–85% of the time among poor performers, and contrasts this with top performers who make sales a two-way conversation and ask roughly five times as many open-ended questions while speaking less.

Questions this video answers

75 to 85% of the time.

About five times as many open-ended questions.

Chapters

75 to 85% of the time. Those guys sound like the Shamwow guy, you know, where they're just like, but listen, Mrs. Homeowner, there's more. My H Vac unit is powered by the sun. And it's going to decrease your cost. It's going to increase your sense. And there's more. We got financing. We got. And they keep talking and talking and talking and talking. The top performers, they make it a conversation. They don't make it an ad. Right. Because they're talking almost like 50, 50 with the homeowner. Right. And the way they do that. The second piece of data that we found was that the top performers, in order to talk less in the conversation than the average performers, they ask five times the number of open ended questions. Right.