Contractors often miss sales by assuming clients can only get traditional bank loans. Offering multiple financing options, from specific bank relationships to bundled waterfall products, keeps affordability from killing the deal.
Some people don't understand the financing options that are available to them. They think that they have to go to the bank and do something. There's so many different ways that a contractor can present financing. They could have relationships with specific banks or specific financing programs. They could have first-look product where it does a waterfall across a whole bunch of different ones. It's helping that client first understand the value you can bring to the table around financing. You don't wanna lose their attention in that sale. So educating them on the financing options that you bring to the table, and I think a good contractor nowadays has to have that. You don't have that. You're gonna do all this work to get them to yes. And then they're gonna say, but you know, I can't afford— okay, well, go check with your bank. Like, you don't want to be in that situation.
The companies that win the next five years won't be the ones gaming the system.
