Phil Risher (YouTube) explains two practical strategies for local service businesses to increase Google Reviews. Strategy 1: obtain and share your Google My Business custom review link (send by email or text). Strategy 2: convert that link into a QR code on a printed card (designed via Canva or similar) that technicians hand to customers at job completion, often with an internal incentive for technician-named reviews. He cites a client (Atlantic Duct Cleaning) that grew from ~60 reviews to over 1,200 in about three years, now averaging 5–6 reviews per day. The video closes with a call-to-action to like/subscribe and comment with questions or other strategies.
Questions this video answers
1) Use the Google My Business custom review link and send it by email or text; 2) Create a QR code from that link (via a tool like QR code generator), print cards (e.g., with Canva), and have technicians hand them to customers—optionally incentivizing technician-named reviews.
Client: Atlantic Duct Cleaning — started with 60 reviews; after ~3 years they have over 1,200 Google reviews and receive about 5–6 reviews per day.
google.com/business (Google My Business).
canva.com and a QR code generator.
Chapters
Today we're going to discuss how to get more Google Reviews for your local service business. If you're not familiar with Google Reviews, they are on your Google My Business profile and they show up right here. They also show up in the local service pack for if someone searches for your product or service near me, it's going to show Google reviews are 15% of your Google ranking, which is very, very important to get Google Reviews. And as we all know, if you have 50 Google reviews versus 5 Google reviews, people are going to automatically go to the 50 to see what they're about first. So having Google Reviews is very important. All right, so how do you get more Google Reviews? The first thing you want to do is log into your Google My business, google.com business. You can sign in or Manage now, depending on what you have set up. We will click Manage now and go to our Google My Business. So this is the back end of your Google My Business. This is, this is the homepage. There's other tabs as well, but on the home page, Google actually gives you a custom review form link. And what this review form link does is anytime that someone clicks on this link, it pulls up your Google My Business and allows them to leave you a Google review. And so this is a great way for a sales process from start to finish to send out a link and allow someone to go onto Google and leave you a review. So we see this a lot of times with Realtors that are managing the sales process from start to finish, or attorneys or any type of consultant in any capacity that's starting out with a client and ending with the client and is wrapping everything up in a boat. They can typically text this link or put it in an email that says, hey, can you leave us a Google review? It really helps us out for new people searching for us online. So that's the first way is just simply getting that link, sending it out in an email or a text way, and using it in your normal interaction with your client. The second way is to still use this link, but to actually allow your technicians to do the review request option. So what we've seen with our clients is we use a canva.com, which is just a place you can create things or Photoshop, or if you have a graphic design person, they can create something like this. But basically what we do is we take that link, we create a QR code with that link. So we use QR code generator. And what this allows us to do is then create this QR code and we can create Something like this that we can hand out to the client at the end of the service. And a technician can easily just hand this out and say, hey, can you leave me a quick review to let my boss know that I'm doing a good job? So a lot of times they'll write their technician name in, they'll give this over to the customer, and then maybe even they'll incentivize the technician and say, hey, you know, if you get a review with your name included in it, you'll get X, Y, and Z. What? We've seen this to be the most impactful way to get reviews, especially with some type of incentive attached to it for your technicians. One of our clients, this is Atlantic Duct Cleaning. When we started with them about three years ago, they had 60 reviews. And so in the past three years, now they have over 1200 Google reviews and they get five or six a day. They use this model for getting Google reviews, so hope this helps. Those are the two best ways to get Google reviews if you like this type of content. We grow local service businesses and we partner with them to help them grow their business. Be sure to like and subscribe. We post videos every week on growing your local service business. If you have a trick or strategy that you use to get more Google reviews, drop a comment below. If you have a question about one of these two strategies, definitely drop a comment. We respond all the time. Thanks. Talk to you later. Bye.
