getting 4,000 people to your website means nothing if none of them live in your service area #shorts

We have a company that we work with that is getting 4,000 people to their website every single month, but they're not getting enough leads from their website. And the big issue is that the traffic that they're getting is from all over the world. They had a prior marketing company that was building out all these blog posts that were not optimized, and they were ranking them for all over the world. They get a ton of traffic that's reading their blogs, but it's not good traffic because they're not converting into actual leads. So what we do is on a monthly basis, we're actually looking at their local traffic to try to make sure that their local traffic is going up and the local traffic is converting at at least 10% into leads that we're looking at. Just because you do SEO and you're getting website traff and even your website traffic is increasing, that doesn't mean that you're doing it right. And it's probably broken. It's wasting your CSR's time and your company's time, and you're not even going to get the leads that you want because you're not focusing on local traffic.