Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Google still drives the majority of demand #shorts

4 Apr 2026 · 1 min

Watch on YouTube

0:38

In this YouTube short, Phil Risher argues that traditional SEO and local SEO remain vital because roughly 80% of searches still occur on Google’s search engine results pages. He points out that established, review‑heavy companies with massive ad budgets have long dominated these results, but a new “land‑grab” is emerging. As large language models are trained on newly created content, smaller businesses can compete by producing authoritative content, giving them a chance to challenge the entrenched giants that have relied on decades‑long SEO strategies.

Chapters

Don't ditch the SEO stuff. Still have a local SEO strategy for search engine results page. Still 80% of searches are happening there. It's going to continue to shift, but the beauty is that the old school stuff that you were doing is going to help you in the new phase of search. The old crusty companies that have 6,000 reviews that have their head in the sand because they have $100,000 ad budget, they dominate Google search, they've been doing SEO for 15 years. Those are the companies that there's a land grab on the other side of things because they're going to get beat by people that create content to compete over there as the authority because these large language models are getting trained on the content that's being created. So for smaller guys that are trying to compete with these behemoths that have been around for 50 years, there's a huge opportunity over on the other side.