Phil Risher breaks down Google's new "profile strength" feature that nudges small businesses to verify services or advertise. The advertise button turns your profile green, while skipping leaves it marked incomplete, even if you're already running Google Ads elsewhere.
If you recently logged into your Google business profile, you'll notice that there's this new profile strength section here and you can complete info. What's going to happen is going to give you two options. The first one is it's going to ask you to verify your services, which you can go through and look at your services. You can add things, remove things. And the second thing it's going to do is ask you to advertise. And what we found is that you can skip this or you can advertise with them using a credit. And if you advertise with them, this is going to turn green. If you select skip then it's still going to show as incomplete like this. But what we found is that businesses that are running literally every single Google Ad that you can currently Google local service ads, Google search ads, any, any type, Google display ads, even though they click skip on this, it still shows that it's incomplete. And so Google may be a little bit sneaky here trying to get people to advertise and showing incomplete until they actually advertise. But just be aware, do not be alarmed because everyone has this now and everyone's is showing incomplete unless you actually advertise using this button. If you like content about growing local service business, hit like and subscribe. We'll see you in the next video.
The companies that win the next five years won't be the ones gaming the system.
