0:34

A short advice clip by Phil Risher recommending that home service businesses partner with local nonprofits: send a custom email to the nonprofit's donor list offering services, and pledge a fixed donation (example: $20 per referred customer) or a percentage to the nonprofit when donors use the service. The tactic is framed as both community help and customer-acquisition; ends with a CTA to follow for more strategies.

Chapters

More from Phil

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