Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Hard to market an unorganized business

21 Jan 2026 · 1 min

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This content was created by Phil Risher. This content was uploaded by Phil Risher. This is a YouTube video titled "Hard to market an unorganized business" (created 2026-01-21) featuring a single speaker. The speaker uses an air-freshener metaphor (Jobber) to contrast marketing (gets customers in the door) with CRM (keeps them coming back), warns that poor customer experience and disorganization make a business "one and done," and recommends using a CRM and a product called Jabra, promising a link in the comments. The content reads like promotional/advice material for home service businesses.

Chapters

If your home service business smells bad no amount of marketing is going to fix it. Jobber sent me this air freshener and it's actually the perfect metaphor for CRMs and marketing. Marketing gets people in the door, CRM get people coming back. If you have a nice looking car you have good marketing, you have good reviews and people are excited about getting inside of your car. When they get in it doesn't smell good, you don't have a good customer experience, you don't have a good estimating process. You're one and done company. You're all over the place. This is exactly why you need a good CRM because it looks good on the outside, smells good on the inside. Probably good if your business is a little unorganized. When you look under the hood it's a little messy and you want to have some type of air fresh freshener to make it smell good. You should try Jabra. I'll put the link in the comments.