Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Home service businesses dont grow because they dont track theses numbers #shorts

6 Feb 2025 · 1 min

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Phil Risher (speaker) explains how he and his team audited an HVAC company’s CRM to set benchmarks—pulling last year’s counts for leads, estimates, and sold jobs—so they can compare year-over-year performance and judge marketing effectiveness. He warns against spending on marketing that isn’t measured and offers a “DME audit” (complete marketing audit + game plan) aimed at doubling the company’s revenue in 2025.

Chapters

An H vac company just hired us to double their sales in 2025 and what we did as we're setting up their account is we went into their CRM and we pulled out all of their analytics. So how many leads did they get last year? That way we can benchmark how many leads they got this year. How many estimates did they do last year? So that way we can benchmark how many estimates are doing this year and finally how many sold jobs they got last year. So we can benchmark how many sold jobs they got this year. Listen, you're going to dump a ton of money into marketing. You want your marketing company to know these numbers so that they can prove out if what they're doing is actually helping you grow your business. Don't get stuck paying for marketing that's not working. DME audit and we'll do a complete marketing audit of what you're currently doing and a game plan to help you double your revenue.