How many times should you email your customers each month? 😳
7 Nov 2022 · 0 min
0:14
Short advice from Phil Risher recommending that businesses begin emailing their customer database with a monthly newsletter to track open rates, and to consider increasing frequency to twice a month only after achieving roughly 30–40% open rates; if opens fall after increasing frequency, revert to monthly.
Questions this video answers
Start with a monthly newsletter.
When your open rate reaches about 30%–40%.
Revert to sending once a month (stick with monthly).
