YouTube tutorial by Phil Risher explaining how Google ranks businesses in the local ātop threeā (local pack). Key signals highlighted are a fully filled and optimized Google Business Profile, Google Reviews, website links/citations, and NAP consistency; Phil gives percentage weights for the top signals and practical tips (e.g., monthly GBP maintenance).
Questions this video answers
36%
17%
Chapters
You searched for your business online and you're not sure how to rank in these top three categories on Google. I'm going to show you what the algorithm is that Google is using to rank these people. All right, so if you notice here, this is a common, you know, keyword that someone would search. Google only shows three, but there's a ton of other businesses. How does Google decide what shows up here? What they do is they actually give us this local pack finder, and these are the categories of how you rank in in this local pack. So 36% of it is having your Google Business Profile, filling it out with the specific locations, services, pictures. You know, going through the whole Google Business profile, making sure that it's optimized. We recommend doing this on a monthly basis. As you can see, the second most important thing you do is to Get Google reviews. 17% of your ranking is Google Reviews. That's always a constant drumbeat for us on page. Make sure that your locations are listed on your website. Make sure you have links back to your website and to your digital presence, and then citations. Your name, address, and phone number match.