A brief YouTube Short by Phil Risher warning that spending on marketing without tracking metrics is like gambling. He argues many businesses spend on SEO and ads without measuring rankings, return on ad spend (ROAS), or end-to-end lead tracking into CRM, and offers to share a playbook of metrics and tracking methods to improve marketing ROI.
If you're spending money on marketing and you don't know if it's working, you're gambling. Most people throw money at the Google gods. They start spending money on SEO, and they don't actually know if it's helping them grow their business or any real, tangible results. They're not tracking their rankings. They're not tracking their return on ad spend. They're also not tracking leads all the way into their CRM. This is why it feels like gambling, because you're rolling the dice every single time you work with another marketing company. You're tired of playing poker with your marketing budget? Shoot me a message and I'll show you a playbook of the metrics that you should be tracking and how you can make sure that you're getting the most out of all the marketing dollars that you're spending.
The companies that win the next five years won't be the ones gaming the system.
