Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Is your website closing opportunities #shorts

24 Sept 2026 · 1 min

Watch on YouTube

0:36

In this YouTube short, Phil Risher explains that for the past two decades, businesses have relied on the Google search era, where users find a site via keyword search and then evaluate it. He emphasizes that a healthy website should achieve roughly a 10% conversion rate—a benchmark that remains relevant. Risher describes a "leaking" website as one that falls short of this target and outlines quick fixes: adding promotional pop‑ups, deploying a mobile chat widget, using sticky headers with click‑to‑call buttons, and ensuring mobile forms can be completed in under ten seconds. He suggests testing the mobile site by seeing if a visitor can fill out a form within that time; if not, the site needs improvement.

Chapters

Do we sell a new website? Probably the past like 20 years, it's been the Google search era. Someone goes to Google, types in a keyword, they go to your website, they do their due diligence. The typical conversion rate, like what we were talking about, you want to get people at like around 10%. And right now that's still relevant. But when we talk about like a leaking website, for people that are listening to this today, we want to make sure that the website's converting at 10%. So some of the ways that you do that is you add like a pop-up with a promo, a chat widget on mobile, having sticky headers so that way people can click to call on mobile. We like to tell people, go to your mobile website. About 50% of people do this and just see if it takes you longer than 10 seconds to even fill out your own form. Okay. You know, like, if you can't do that, something's not working here.