Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

It is happening right now in your market. #shorts

20 Jun 2026 · 0 min

Watch on YouTube

0:27

In this YouTube short, the speaker highlights a rapid shift in search behavior driven by AI. A recent report shows that for keyword phrases of six words or more, AI mode activates about 75% of the time, meaning AI-driven results are shown for long‑tail queries such as “Who do you recommend for tree removal in Nashville?” The AI can only recommend a business if that business is already discoverable online. To adapt, the speaker advises creators and businesses to diversify their content across multiple platforms, ensuring they appear in AI‑generated results.

there's a very big shift going on. There's a recent report that came out that for all keyword sentences that are 6 words and longer, 75% of the time AI mode is triggering. Who do you recommend for tree removal in Nashville? The more those longer keyword tails, that's what AI mode is pulling up. And AI mode is only knowing how to recommend you if they know that your business is out there. What we're going to be trying to do is diversify the content that we create and create it in a bunch of different platforms.