LIVE Q&A Digital Marketing For Home Service Businesses

We're going to be going to real questions from real business owners that we traded for future episodes. All right. The first one we have is budgets and ads and first asks if they need how many people are searching for this. And you search that usually tells you the kinks you and presumably you're going to find fill the rest of the searches with your business where you were at and you're going to need the $200 make sure then you should get your cost of your cost. This is so question is yes, if you low press out you should probably increase from here last year. Okay, so this is going on as AI searches coming in play. A lot of searches are not happening on Google. So what that means is that people are competing a lot more of the searches that are happening on Google search and increases the ethnic services with the influx of high money and people that are coming from outside. BroadB uses just porn names ad because they know that's one way and cooler to a business. So with Inbox all ads and less searches happen on the platform. If you are running ads sometimes people run raw ad keywords and that allow you to cheat leads which is a broad match. Like some search for roof repair company can actually pretty much show you how to do a del keyword. You get exact keywords and then be a bit more effective as a higher rate 10 searches. So there's one page like this I always tell post color this graph of quality leads versus quantity. You can get really cheap ease if you're on form campaigns and you do but that could be the quality there. There's also a level of quality. For example you could go to land page where you you can say okay, how many what's your budget for more qualifying questions. People going to say okay, you know and so there's this little different. They just want more leads which means your coffee is going to be higher. You're going to get at least. So I just. You need to figure out what that in your business for you and make sure your ass whatever you're doing is in alignment with your goals of getting these next we have how do you know how many leave their Versailles and what I don't know. I'm leaving. So if you use whatever it is you should be tracking your leads all the way through in conversions. So look at leads year over year. They let jobs find year over year. Then look at quote counts estimate year over year and actual closures converted. Then we got new customers. This data can give you agree on a high level like very broad, you know level of this me however if you want to live on a basis we do for Adams and zigzag ass. The beauty is that it allows you to see information now for but tell you it's pretty granular. Absolutely. This is why you want to add any page and then that link and another any age and a half promo we do Raj ads they bring a lot of traffic to learn their land they weren't bringing as they do in order to so what we did is we revamp lang page we went to lang page called some friction point inside of this also we added a picture that they took and instantly from the land page or forward. So yes this way better conversions and track how I can actually load data and sure that happens. All right. This is a really good question. How do we commute that and this is why we literally 10 they had $200 million business in this they had probably four views and fast forward. Yes is it realistic you're an outrank on Google biz. Probably not. There's reasons reviews and you have 100 there's really only less way you can show them. So this is very transparent businesses because unrealistic dealer pieces with Aspen. Okay we have the horror going down the this is why. All right so first thing is but the bit that we have the other thing we did was made areas for technicians to create. And this initially increased the estimate by double. So they went from 200 assets to around 400 assets per month from doing this. So very very quick win by increasing you convers now that alone business is going to have your business. But the other part is target with business customer business and seeing and recharging marketing real sales. So in month one every 12 months over here and $203,000 we need to turn on additional now I want to compete with customers. So I will share two different strategies you do right now. And one is thank for option for everybody listening. One is going on in AI search AI searching all these platforms. You go there and ask for each contractor near me and see the result. Then ask how they come with these results. If you're not there ask how you get there. How can you angry zero and I asked this exact question because the oldest companies that are known because those big companies they don't have ability to create content as level that small businesses do. In my opinion. And the reason I content is because platforms they're built on merchant with models. So they're built on content on the Internet educating these you know into their their. So what I'm saying is if you create content as is they're going to educate these models and they're going to take that out and show you as what I'm telling you is that it's shifting just like creating content you add king AI platforms other thing which partnerships again the big companies they're not meeting from so they don't need to be partnerships with smaller companies they come in build partnership with other little people in their community and partnership with them. And look if you're a contractor opener property manager realtors and build a BB game plan partnership inside your business and you're going to get more views from B and generous can help rank so should we off one anyway yes so we think about promos election go to my brand. You can elevate your brand by means if none of your questions in the last items and the zimp answer is dollars don't understand or exchange it off they won't know that you can get $50 off this service or $100 off this service they didn't really they're just going there and saying okay well I need to ask me for they don't know what the base action look like. That's why I like the easiest way to attack them. Either way it works just to track what we test off the great start that dollar mat and you go from there how many times should we be calling texting or emailing the freaking okay this is really like we work at home and we have no need we're getting 40 per day like calls, forms, chats all stuff and we had all the place initially what is going on I need to fix this so how many fashion should there's two. Two if you're like a and you have no AC or it's not like it's like hit him up for three days because three, four times a day right. They said I have more than my house or very it's like high urgency and we give them and then leave going forever this is the problem is that if you ask that you have on direct call that's really at least for the first few days and the next the nurture with too much please stop and I can follow out the way you follow up it is a so let's say you are doing also and we do good for that one shadow you still have to shoot your guards you sat down a little different than they say it's reframe your flow that I can frustrate people it's like you're connecting solve their problem and use all right next question. You got AI and customer experience AI fatigue when interacting with tools like AI insurance service. I would say yes and no. It's not good. It's annoying. Right? People be like I just want to talk to someone listen to it all and do what they say. And they. They say we only answers and they're looking. You know, they're bad. This I would write my business. So when listen I would say you know reflect. So is bad. Yes. Fits good no. However next question. Should we use the actual resort or let it run all the time to improve? I have with now but I would run out. All right, next couple questions here reviews rep. So what the best way to handle unfair and SL reviews is using AI tools vanish long term. Right. So AI is a tool that basically does what male persuade do try to get views moved. So I'm going to show you like what do we do to rip a fair sender of views when going customer. Or you can say this now. If you have multiple profiles. If all profiles review then it can elevate. Okay. Wow. This is a thing that concerning me. And so now this a little bit it goes in and it does automatically. I think the. The whole premise of bad reviews is this. Why are you believing bad reviews? Because now some of the street per view and stuff. I think you can do this. But I think the better offense I think the long term that gets better views. How do we did was cool. And we had created this little. We created these little cars and posted Google profile. And what we say is if you get $10 per view that you get. And so we had a lot of opportunities. So when we turned on it was very quick actually a big leader bird on the wall. And each had a little truck and we got truck. We got 10 views got a little star and so like you know 20 star on the TR business and all program. Then we had when it got to 100 views so created a little graphic and we had printed and put it on wall. He came in his paper. I'm a sister watching it. This is the bar that an electrical miss is that it's not just about money. It's also about recognizing people for getting reviews and drawing them. You actually care buildings it takes away. Is this a new AI automation or strategy? All right, next question has going forward. Once we get so far and you do this every month build these pages that Google will find and then show people now what you can max out. What do you do after that? We recommend exploring the next layer of it. So let's say. Let's say you do so your initial service area and pair are you fair like top of phone. This is going to catch all types of things. But then we want to dash with that area here. So let's say you have the main third area but they have sub pages inside that third area. So in that you might have like Douglas H Vac in a specific C or humifier installation in a specific C and you have these sub pages that lick them in service page. So instead of this mini all sources are in that city. So all right, what's topic do we focus blog and new letter content on? Should be more seasonal or service room my so we really talk about this or in print accounts you might add IU into air quality offering in wouldn't get too crazy on specific newsletters. You won't have a dropout where you're watching you consider for you and I'll be in next year.