Phil Risher's YouTube presentation introduces free (and freemium) local SEO tools aimed at local service businesses (examples: carpet cleaning, HVAC, plumbing). He demos how to find local keyword ideas and ranking data using SpyFu and Ubersuggest, how to extract real queries and performance from Google Analytics + Google Search Console, and how to check localized SERP and local pack rankings with BrightLocal. He emphasizes using geographic modifiers (city, zip, 'near me') to create location-specific content and points viewers to a free local search audit on his site.
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Right. In this video, we're going to discuss free local SEO tools that you can use today to either find keywords to see where you rank on or to create new content. And so we specifically focus on local service businesses. And so local SEO is really important. Local SEO is specific to a geographical location. So think local carpet cleaning, H vac, electrical, plumbing. They obviously don't want SEO all over the world. They just want it in their specific niche area. So let's look at some of the tools that we're going to go through. And these are all free tools, which is great. They do have paid versions that we pay for. But I'm going to show you all the free ones. The first one that we're going to look up is called SpyFu. SpyFu, S, P, Y, F U. I'll put a link down below and you can see how this works. All right, let me make myself a little smaller. Okay, so you go to SpyFu, you can set up a free account so you can log in and then you can type in any specific keyword that you want. And then you could search by country. So we're going to go into another one that searches by city, but at least you'll be able to see in the United States what keywords people are searching for. Carpet cleaning. So if you see here, it shows you the keyword volume, it shows you other questions. So if you're looking to create content, here is all the questions that you could ever ask with the volume attached. So let's say that you're in Florida, for example. How to clean carpet in Florida is a good one. How to clean carpet stains in Pennsylvania or in Pittsburgh, for example, if you're going to get that niche. How to deep clean carpet in a specific area. So you can see all these. How to clean crayon on carpets. And then same thing. Inside of your content, you would put your geographical locations. You, you can see carpet cleaning services near me. This obviously for the entire world, but you can see how this all works. You can click View all. View all. These are really good tools. Also ranking for other keywords. It shows you what are good things to buy, blah, blah, blah. So you get the gist of it. It's a pretty cool tool. You can also look at related keywords, ranking history, backlinks. I mean, there's a lot of cool stuff in here that you can look at. So that's how we use it. The next one, you, you get three free searches every day. It's called ubersuggest by Neil Patel. It's a really cool tool. Same thing. You can type in a keyword we put in carpet cleaning and you could do location. So let's say you're in Miami, Florida. All right, so specifically in Miami you can search these keywords. So what I would recommend is going here, pulling up your keywords and then picking some of these top ones. And then using this tool, they do only give you one out of three free daily searches. So you could pay for the upgraded version, which is not that expensive, or you could just use the free, the three free ones and create content every day ideas. And so if you see like in Miami specifically, you can see the search volume for carpet cleaning. There's a thousand people every month searching for that. And then we would probably go like this, carpet cleaning near me, carpet cleaning services, rental, blah, blah, blah, blah. So you get that. One of the cool things that I like about this is that you can look at comparisons. Comparisons. So this works really, really good. Carpet cleaning and upholstery cleaning, carpet cleaning versus steam cleaning. That's a good, good one. Carpet cleaner versus vacuum cleaner, carpet cleaner versus extractor. So these verses, it's people are searching it. But then also it allows you to get a lot of these keywords in there and really share your expertise. So you can see how this works. You can get questions. How many carpet cleaning companies are in the US how are carpets cleaned? You know, that kind of stuff. So this is a cool tool. Now so far I've just shared with you just general tools about looking up keywords that people are searching. Our favorite thing to do at Flash is to actually look at the content on our clients websites. And we use that by doing, using these free tools. It's a little bit more technical. We use Google Analytics and then we tie in what's called Google search console. And again this is free. You just put codes on your website. And basically what this allows you to do is to see queries that people search over a specific amount of time. So you could search over a month, a day, a year, you know, whatever you want. And then you could even go here and you could search. So let's say we got this keyword, which is carpet cleaning, then we could search in here for carpet cleaning. And this is real queries that people search that we rank on. So you can see our impressions, you can see our average position. And so you can see like social media marketing cost, digital marketing cost. These are all people are searching this stuff. How much does social media marketing cost? So we can easily create content and then the snowball just keeps going so we can see more and more queries. So all of this stuff is free. The other thing that is really beneficial when it comes to local SEO is when someone searches something on Google, there's a couple different metrics that it pulls up. There's a local service pack and then there's actual on site SEO. So we use this tool, which is called Bright Local, and we actually pay for this tool as well. It's a local search results checker. And the beauty of this tool is that we could type in carpet cleaning just to keep our theme going. You can enter a zip code or a city. We're going to do Miami again, because that's what we were just talking about. And we're going to. And what this is going to do is it's going to search Miami as if we are in Miami for this keyword carpet cleaning. So it's not going to pull up our local searches, it's going to pull as if we are literally in Miami. So if you see the first person in Miami is this, second one is this, third one is this. And you can do this by zip codes. So what this allows you to do is to figure out the keywords and then figure out who and what is ranking on these keywords. So these are our local service pack here. This is called off site SEO. We made videos about this before. Then this is the actual content people are making to rank on on these keywords. So you can find the keywords that you want to rank for, then you can search for them in your local area. Then you can see the content that people are creating to rank on these keywords and you can make similar content which is going to rank and we've made videos about what the content is. You know, you can check out our YouTube channel. The other thing, if you want to see where you rank holistically in your local market, we have a local search audit here that's free on our website. You can check that out again. There's no charge, it's completely free. And you'll get a detailed report of where you rank for local SEO. Cool. If you like content like this, be sure to hit like and subscribe. We post videos about growing local service businesses and we'll see you in the next video.
