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In this short, the speaker argues that the most successful home‑service companies grow by consistently emailing their existing prospects and customers—typically once a month—rather than focusing solely on acquiring new leads. By tapping into the "know, like, trust" relationship already established, these businesses can accelerate purchase cycles, increase repeat sales, and achieve multi‑million‑dollar revenue growth. The speaker emphasizes that neglecting regular email communication means missing a "gold mine" of growth and forces companies to rely on harder, less efficient acquisition methods.

Chapters

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