Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

Marketing is no longer a one-time boost #shorts

13 Jan 2026 · 1 min

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0:38

Phil Risher argues that declines in Google Business Profile rankings are often caused by failing to get reviews consistently while competitors accumulate reviews. He emphasizes that review velocity matters (example: having 200 reviews vs a competitor reaching 300) and that competitors who collect many reviews per month (example given: ~20/month) will outrank you. The problem is frequently operational (culture/system) rather than solely algorithmic or AI-driven.

Questions this video answers

200 reviews vs 300 reviews.

About 20 a month.

Chapters

If you've seen your Google Biz profile rankings dropping, you go and you Google yourself and you're not there. But you used to be there. Well, what's changed? Is it AI search? Is it Google's algorithm? Here's the hidden secret that a lot of people are missing is that when you are not getting reviews consistently and your competitors are getting reviews consistently, they will outrank you. If you have 200 reviews and someone comes out of nowhere next year and gets to 300 reviews, well, guess what, you're going to drop down in the ranking. A lot of times we meet with people and we say you need to get reviews, need to get reviews. And they say, I'm getting one, I'm getting two every single month. When their competitors getting 20amonth because they have it built into their culture and their system. It's not just an algorithm thing and mysterious reason we're not ranking or even a marketing problem, a lot of times it's because you're not getting enough reviews to keep up with your competition.