Phil RisherPhlash Consulting · No. 1 Digital Marketing Consulting Company For $1m-10m Home Service Businesses 🚀

most businesses are renting attention when they should be owning it #shorts

7 May 2025 · 1 min

Watch on YouTube

0:33

A short YouTube clip by Phil Risher contrasting local SEO with Google Ads. Risher argues local SEO is like owning real estate—investing to claim your brand in a market—whereas Google Ads (including Local Service and Search Ads) is renting visibility. He emphasizes tracking local SEO rankings and having a coherent channel strategy to ‘own’ a specific market rather than treating SEO and ads as mutually exclusive.

Chapters

Local SEO versus Google Ads it's basically like owning real estate versus Renting. Owning real estate is owning your brand in the market. You invest in it. It takes a while, but then you claim your spot and Google says, hey, this is the company to work with. This is called local SEO. When it comes to Google Ads, there's Google local service ads, Google search ads. This is renting space on Google. You're paying them to be shown and hopefully generating leads. And if you are not doing local SEO specifically, more importantly, even tracking your rankings for specific keywords, it's going to be hard to know if you're actually doing things or not. It's not local SEO versus Google Ads. It's having a good game plan for whatever channel that you use and owning your specific market.