Phil Risher says contractors waste money marketing to customers when they should market to employees first. Hire great staff, and customers line up on their own, cutting ad costs drastically.
When you have a customer marketing mindset first, all decisions are driven around customer marketing. It's really hard to attract good employees, but if you flip it and you make your marketing all about attracting great employees first, customers line up in droves and I've seen contractors almost eliminate their Google Ad spend because they took this employee marketing approach first. If you are looking for a job and you want to join the best team and work with the best people, look no further. When you take this employee marketing approach first, it actually does double duty.
The companies that win the next five years won't be the ones gaming the system.
