A short YouTube monologue (Phil Risher) describing how many home-service business owners work with digital marketing firms that lack integration with their CRM and automations. Phil explains that Flash Consulting helps bridge that gap by using CRM data and automations to build a growth funnel, diagnose whether problems are in ads or sales processes, and create retargeting opportunities.
Most home service business owners are working with digital marketing companies that don't know any of their data from their CRM or automations to help them streamline their conversion funnel from lead into sale. I face these same issues when I was trying to scale a home service business as well. What I do at Flash Consulting is I help home service business owners bridge the gap between digital marketing and home service by utilizing their CRM data, automations and functionality to help them create a growth funnel in their business. The juice comes from taking all the data in and then funneling it back through to make sure that Are our Google Ads working? What's the issue? Is it our sales process or is it the actual digital marketing that we need to fix and then we take all this data and then we turn it into retargeting opportunities. What most home service business owners need is a company that ties everything together. They're not just doing cookie cutter things out here and then trying to learn some CRM stuff on a call that happens every once in a while and then randomly doing emails. They need a company that ties it all together.
The companies that win the next five years won't be the ones gaming the system.
